September 2012 Archives
In this day and age of being "plugged in" - you know those high tech, high energy social media types that are constantly tweeting, facebooking, foursquareing, instagraming, blah, blah, blah - I often feel like my head is going to explode. How do they keep up the energy? Red Bull? Triple espressos? Power naps? In all seriousness, I do understand the power of these new forms of communication. And while I may not be the most savvy (or even like) this age of instant communication, it's more relevant than ever for our business.
And that's why I got really excited when I learned that not ONE but TWO of our wines were nominated for a Snooth People's Voice Award. What is Snooth you ask? Good question. I actually had to do some digging myself. What I found was fascinating. Snooth is an incredible online resource about all things wine related. You can learn about wines from around the world. You can share thoughts and engage in online forums about the wines that you like. You can learn about food and wine pairing. You can BUY wine! It's really one stop shopping for wine lovers. Snooth, being the creative energetic types that they apparently are, created a "People's Voice Awards" wherein their customers vote for their favorite wines from the around the world. Thousands of wines were submitted. Now in the final rounds, two of our wines have made the cut. I have to say, this is especially gratifying. Why? Because it tells me that our wines are being appreciated by actual people who actually enjoy them. Yes, wine critics are important, but to have our wines given the seal of approval from wine consumers makes my heart feel proud.
The voting is not over. I'd like to encourage you take 10 seconds to vote for our Fume Blanc and Sauvignon Blanc. Here are the links:
Fume Blanc: http://www.snooth.com/awards/?v=7673574
Sauvignon Blanc: http://www.snooth.com/awards/?v=7571456
In our socially engaged world, it's harder than ever for a winery like ours to cut through the clutter. Thanks to Snooth, we too have been given a voice with our most important constituents: Those who drink and enjoy our wines on a daily basis.
This is a blog about what it's really like to be in the wine industry...so sit back, take a sip and enjoy!
A Lifetime in Wine
Top 10 Traits of the Successful Family Winery
The Dreaded Family Meeting
Board Meeting Jitters
Is the Future of the Winery in Danger?
The Case of the Overweight Bottle
Wine and Dementia
Wanted: Talented (Normal) Individual for Family Owned Winery
A Sea of Wine
The Heroes of Our Industry