October 2012 Archives

I heard something astonishing today. It actually made my stomach ache. A well known Napa winery has released a $250 bottle of Sauvignon Blanc. Wilma searching for Chateau la-di-da...No, I did not add an extra digit to that by accident. Apparently, it actually sells for $250 a bottle.

As a leading Sauvignon Blanc producer with 41 vintages under our belt, it's hard for me not to absolutely grimace with jealousy. Sure, I'd love to command a price like that. Just think of all the cool gizmos we could buy for the winery and the massive infusion of revenue such prices would generate for us!

But really, who in their right mind would have the gumption to actually do it? Especially in today's economy.

I admire winery owners who just put their foot down and raise prices to their heart's content. I remember about 15 years ago when the then owner of Chalk Hill Winery decided to raise their bottle prices by a hefty $20-$30 per bottle. He did so because he felt the wines were worth it and he was tired of being positioned in one price category when his beloved bottlings warranted another (in his mind's eye).

I too feel that way. Repeated blind tastings and competitive analysis support my theories. But I simply don't have the nerve or the financial where with all to go through with it. If sales stall, what will we do? Tap into my oil well money? Tap into my trust fund account?


So I guess we'll just keep making super delicious wines that express the nuances of our region. We'll continue to send samples to wine critics in hopes of positive reviews and high scores.  And, we will slowly take a price increase or two when grape costs go up, barrels become even more costly, or the winery needs a new roof.  We may never be in the same league as "Chateau La-Di-Da", but that's ok. I'm not sure I could live with myself.    

| | Comments (0)

About this Archive

This page is an archive of entries from October 2012 listed from newest to oldest.

September 2012 is the previous archive.

November 2012 is the next archive.

Find recent content on the main index or look in the archives to find all content.


This is a blog about what it's really like to be in the wine industry...so sit back, take a sip and enjoy!

about me

our wines

our winery

our events

contact me

privacy statement

favorite posts

A Lifetime in Wine

Top 10 Traits of the Successful Family Winery

The Dreaded Family Meeting

Board Meeting Jitters

Is the Future of the Winery in Danger?

The Case of the Overweight Bottle

Wine and Dementia

Wanted: Talented (Normal) Individual for Family Owned Winery

A Sea of Wine

The Heroes of Our Industry

monthly archives


Hopes & Dreams

Owning a Coastal Cottage

Sailing for 6 Months

Getting a 100 Point Score

Favorite Haunts

Coast of Maine

Dry Creek General Store

Dry Creek Kitchen

Healdsburg Bar & Grill


Sonoma Country Antiques

Baci Cafe & Wine Bar

The Farmhouse

Istanbul's Grand Bazaar

Bad Ass Coffee

Bistro Ralph

Bits of Press

Food & Wine Magazine

The Wine News

Wine Enthusiast

Wine Spectator

Press Democrat

Sunset Magazine

Connoisseurs' Guide

Dan Berger's Vintage Experiences

Cruising World Magazine

Oprah Magazine

The Washington Post

Coastal Living Magazine

Wine & Spirits Magazine

People Magazine

SAG Awards Magazine

Forbes Magazine

Favorite Magazines

Coastal Living

Down East


Country Living

Quarterly Review of Wines

Wines & Vines

Wine Spectator

Wine Enthusiast

California Grapevine

Connoisseurs' Guide

Practical Winery & Vineyard


Vineyard & Winery Mgmt

Blog Buddy List


Hip Tastes

Pinot Blogger

All The Best

Julia Flynn Siler


Winery Web Site Report

The Pour - Eric Asimov

Dr Vino

Steve Heimoff

Start Up Ladies

Good Wine Under $20

Blind Muscat

The Wineroad Blog

Gabe's View

Wine Peeps

Vici Vino

Cellarmistress' Cellar Talk

Uncork Life

WineVine-Imports Blog

The Wine Witch


Honorable Mentions

Wilma Hits The World of Blogs
Most Intriguing New Wine Blogs of 2008
Midwest Wine Guy
Winery of the Month
Julia Flynn Siler
Meritage wines - and a fascinating glimpse into family business
Winery Web Site Report
New Winery Blog: Wilma's Wine World
Start Up Ladies
Insider's View of Family Owned Dry Creek Vineyard
The Glue that Keeps the Whole Thing Going
Atlanta Dish
Blog of the Week
Blind Muscat
The Merits of Meritage
Boston Wine Expo exhibitors, and the reason why winemakers are so darn happy