So you know how we love to sail...right? Well, we are finally in the midst of our "Wine for Sailors" marketing campaign centered around the start of the 34th America's Cup which, for the first time ever, has come to San Francisco Bay. When I first found out that the world's oldest sporting event would be held in our backyard the summer of 2013, I just knew we had to leverage our longstanding reputation as the official "Wine for Sailors." Over the years, we've supported all kinds of sailing affiliations, from my father's involvement with the Tall Ship Californian and Nautical Heritage Society back in the mid 80s, to his sponsorship of Sonoma State University's first ever sailing team (SSU student Peter Holmberg went on to become an America's Cup skipper and Olympic medalist) to our long standing partnership with US SAILING and our sponsorship of umpteen regattas and sailors around the country. Heck, we even made a wine called "Sailor's Chardonnay" back in 1985.
Flash forward to 2013. First up to celebrate our authentic love of sailing was to design and trademark a spiffy new logo. Secondly, we developed an assortment of display materials, sailing merchandise, and commemorative bottlings to help draw attention to our wines. A lot of wineries are trying to jump on the ship (pun intended!) but there isn't anyone who has featured sailboats on their labels for over 30 years! Lastly, was the formation of a relationship with one of the America's Cup teams. Just last week, we announced our sponsorship of the Challenger of Record-Artemis Racing. CEO Paul Cayard is a Bay Area sailing legend and former America's Cup skipper and Olympic champion, so to be an official supplier of the team is a huge source of pride for us. Besides, access to yummy Dry Creek wines can only help their performance right?!
All of these projects have finally come to fruition and I am so proud that Dry Creek Vineyard will have a presence at this illustrious international event. In addition, we'll be providing an assortment of VIP hospitality activities all centered around our favorite sport. So whether you're a wine club member, distributor, or member of the trade, we've got something for you.