Kim: May 2013 Archives

I have written thousands, if not tens of thousands of thank you cards over the years -- to wine stores, to restaurants, to distributors, you name it. I just got done with another couple of dozen on my last airplane headed home. It's a lost art form that I've always felt personalizes my interactions with our customers and one that I hope sticks out in the recipient's mind. But does it really?? With all the research conducted in the wine industry, someone should really do a study to see if any more wine is actually sold as a result of a sending a thank you vs omitting this step in the wine sales process. I'd love to know the answer. 

Wilma writing Thank You's

Here's how I'd go about it if I was in charge of the study:

Take a random sampling of accounts visited in a major US market and divide them into three distinct categories. Category A would receive a well written, polite and thoughtful thank you note following a sales call by a winery owner. Category B would receive a somewhat terse and bluntly honest note recounting the actual details of the visit. "Dear Joe, while I enjoyed the bagels in your state, frankly it really ticks me off that you claim you don't have a spot for our Fume Blanc... especially with summer right around the corner."  And lastly, send no note or acknowledgement of the visit to the remaining portion of the accounts visited. Repeat this for several times throughout the year or throughout your career, whichever comes first. Then check the sales figures and accounts sold information provided by the distributor in that market to see if there was any impact as a result.  In other words, did my efforts make any difference??

Personalization and authenticity in the wine business is becoming a thing of the past. I guess that's why I continue to write these silly little notes, thank you's and the like. But between you and me, I wonder if it makes all that much of a difference anymore.

Hmm... we will see when I get next month's accounts sold information.

| | Comments (0)

About this Archive

This page is a archive of recent entries written by Kim in May 2013.

Kim: April 2013 is the previous archive.

Kim: July 2013 is the next archive.

Find recent content on the main index or look in the archives to find all content.


This is a blog about what it's really like to be in the wine sit back, take a sip and enjoy!

about me

our wines

our winery

our events

contact me

privacy statement

favorite posts

A Lifetime in Wine

Top 10 Traits of the Successful Family Winery

The Dreaded Family Meeting

Board Meeting Jitters

Is the Future of the Winery in Danger?

The Case of the Overweight Bottle

Wine and Dementia

Wanted: Talented (Normal) Individual for Family Owned Winery

A Sea of Wine

The Heroes of Our Industry

monthly archives


Hopes & Dreams

Owning a Coastal Cottage

Sailing for 6 Months

Getting a 100 Point Score

Favorite Haunts

Coast of Maine

Dry Creek General Store

Dry Creek Kitchen

Healdsburg Bar & Grill


Sonoma Country Antiques

Baci Cafe & Wine Bar

The Farmhouse

Istanbul's Grand Bazaar

Bad Ass Coffee

Bistro Ralph

Bits of Press

Food & Wine Magazine

The Wine News

Wine Enthusiast

Wine Spectator

Press Democrat

Sunset Magazine

Connoisseurs' Guide

Dan Berger's Vintage Experiences

Cruising World Magazine

Oprah Magazine

The Washington Post

Coastal Living Magazine

Wine & Spirits Magazine

People Magazine

SAG Awards Magazine

Forbes Magazine

Favorite Magazines

Coastal Living

Down East


Country Living

Quarterly Review of Wines

Wines & Vines

Wine Spectator

Wine Enthusiast

California Grapevine

Connoisseurs' Guide

Practical Winery & Vineyard


Vineyard & Winery Mgmt

Blog Buddy List


Hip Tastes

Pinot Blogger

All The Best

Julia Flynn Siler


Winery Web Site Report

The Pour - Eric Asimov

Dr Vino

Steve Heimoff

Start Up Ladies

Good Wine Under $20

Blind Muscat

The Wineroad Blog

Gabe's View

Wine Peeps

Vici Vino

Cellarmistress' Cellar Talk

Uncork Life

WineVine-Imports Blog

The Wine Witch


Honorable Mentions

Wilma Hits The World of Blogs
Most Intriguing New Wine Blogs of 2008
Midwest Wine Guy
Winery of the Month
Julia Flynn Siler
Meritage wines - and a fascinating glimpse into family business
Winery Web Site Report
New Winery Blog: Wilma's Wine World
Start Up Ladies
Insider's View of Family Owned Dry Creek Vineyard
The Glue that Keeps the Whole Thing Going
Atlanta Dish
Blog of the Week
Blind Muscat
The Merits of Meritage
Boston Wine Expo exhibitors, and the reason why winemakers are so darn happy