Wilma Whines

Sometimes I wonder why we stay in this industry. Is it for the love of producing a great product that we thoroughly enjoy? Is it the thrill of creating something delicious and satisfying that enhances the dining experience? Or is it the sheer challenge of building something that has the power to endure long after we're gone.  I honestly don't know. All I can say is it gets in your blood. Especially when you've grown up with it. But there are days when the pressure, the responsibility and the sheer amount of work involved in growing, producing, managing, and marketing wines today can be daunting. And, after a week from hell I begin to question things.

Last night I was driving down Dry Creek Road on one of those rare summer evenings. It was warm and sultry and perfect for an open sunroof. Better yet, I was alone and not late for some appointment, meeting or commitment. And, the cell phone was silent. Trust me, this just doesn't happen much any more. I realized how simple it used to be around here. We ran a winery, did our work and went home to relax or be with our families. We didn't play phone tag. We didn't have computers, just a lowly fax that resided in the reception area. Every now and again we'd have a business dinner or go on the occasional sales trip. We visited with friends and neighbors and swap wine stories, harvest info, and tips on how to get distribution in some new faraway place, like New Jersey.  This was long before the dozens upon dozens upon dozens of new wineries opened their doors all around us. Long before the plethora of producers emerged from all corners of the globe. Long before wine buyers became impossible to impress. Long before wine writers and magazines became so powerful that they could make or break a brand. Long before the pressure to continually entertain and provide hospitality to complete strangers became the norm.  And, long before the frenetic pace of life we keep these days. It dawned on me that the very product that we promote as being part of the good life, is also keeping me from enjoying mine a good part of the time.  So, I've made a vow. I'm going to sit on my porch more often. I'm going to read just for the sake of reading, not to catch up on industry news, or respond to yet another email. And, I'm going to stop worrying about the future. I need to enjoy what's here now. Soak it up. Really see it for what it is. Simply slow down long enough to just be, instead of always being in the act of doing something. 

'Cause as they say, we've come a long way baby.

| | Comments (3)


Cheryl said:
June 16, 2008 11:03 AM

I hear you Wilma. Although my family's winery is a more of a newcomer vs. yours, the business enviroment is so frantic these days. Distributors hold so much power...they practically try and run our business.

Keep up the great blog though. I love it.

Kim (aka Wilma) Author Profile Page said:
June 17, 2008 9:31 PM

Thanks Cheryl. I must admit I've done a terrible job of following my own vow these last few days. Time really does seem to be the most precious commodity we have and with business demands as intense as they are, I can't seem to get enough of it...time that is!

Cheyanne Jordan Author Profile Page said:
June 24, 2008 11:31 AM

I applaud you for making that vow to "slow down long enough to just be." Sometimes we focus so much on what we do that we might as well call ourselves human doings instead of human beings. It's definitely a challenge for some people to allow themselves to just "be."

Being on vacation last week was so nice because I was not in a hurry to go anywhere although we did do quite a bit of traveling. I enjoyed throwing a ball with my son, coloring with my daughter and actually reading a magazine instead of just flipping through it really quickly at the checkout line at the grocery store.

Here's to you enjoying each moment. You deserve it. After all, we are not promised tomorrow.

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About this Entry

This page contains a single entry by Kim published on June 13, 2008 1:05 PM.

Wine and Dementia was the previous entry in this blog.

Lunch with Jim Laube is the next entry in this blog.

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