The Coming of Age of Wine Blogging
My head is still spinning. Just when I thought I'd gotten the hang of this blogging thing, I attended the 2009 Wine Blogging Conference.Now, I don't know what to think.
This is my second year at the conference. Nearly 300 bloggers from all over the world came to learn about wines, blogging, and the future of social media. The creator of the conference and wine blogger extraordinaire, Tom Wark (Fermentation: The Daily Wine Blog), was on hand to give out the annual wine blogging awards. (Sadly, this blog came in as a close runner up.) But that was just the beginning. The weekend was chockfull of seminars and presentations on social media, blogging, and building online communities. When we weren't listening attentively to social media wizards and techie types, we were tasting wines, visiting wineries and touring vineyards. I spent an entire day in the Napa Valley learning first hand about how they do it. (It was great being on the other side of the table for a change!) On Sunday, the group gathered here at Dry Creek Vineyard. We, along with neighbors Rued Family Winery and newcomer Gustafson Family Vineyards, hosted a luncheon to introduce everyone to the wines of Dry Creek Valley.
One of the things about attending a conference like this is you realize how little you actually know. Furthermore, you realize that keeping up with the changing times could be a full time job. And, while I've come a long way since I started this blog, (true confessions I don't even like to text message!) it's clear that I haven't even scratched the surface. Furthermore, I'm a dying breed. Case in point: I was the only person in the room taking notes the old fashioned way, by hand.
Nonetheless, I came away inspired and enthused. Even though I fondly remember the days of handwritten notes, lengthy phone chats, and face to face interaction, I now know the value of a well thought out social media strategy. So if you haven't gotten on board the train, you better hurry up. It's coming fast and will change the way people get their information forever.
Here's a snapshot of what I learned:
Next year's conference is June 25-27, 2010 and is moving to Walla Walla Washington. Learn more at www.winebloggingconference.com.
This is a blog about what it's really like to be in the wine industry...so sit back, take a sip and enjoy!
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