A Trip Down Memory Lane
The other day my father and I drove through the Napa Valley together. We were headed to yet another wine industry financial conference for some pearls of wisdom. (It occurred to me that we could probably write the book on the subject ourselves!)
I really can't recall the last time we were in the car together in Napa
it had to be years. As we meandered along Hwy. 29, awestruck by the beautiful mustard that colored the vine rows, Dad would occasionally point to properties that he had looked at buying all those years ago. One was near the old Ehlers Lane Winery, just before Charles Krug Winery. Another was at the southern end of the valley, just before the town of Yountville. It had some gnarly old vines and a beautiful Victorian home. I looked at that place, but didn't want to be 50 ft. off the highway. Figured that someday if the place ever got discovered, it might become a problem" Dad remarked. I then asked him what it cost back then. Gee, I don't know, it just seemed awfully expensive. Probably $3500-$4500 an acre. We both chuckled.
It made me wonder how things would have been different had we started up over there. What would we be known for? What would it have been like to grow up in the Napa Valley? How would our wines be perceived today? One thing's for sure, we probably would be charging 3 times the price. And, while it's sad but true we probably wouldn't be going to wine industry financial symposiums for pearls of advice.
This is a blog about what it's really like to be in the wine industry...so sit back, take a sip and enjoy!
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