A Fresh New Look
I am in the middle of a very exciting project and one that only comes around every so often a complete new label design! For those of you who are die hard Dry Creek fans, and love our sailboat labels, don't worry, I'm not getting rid of our characteristic sailboats (horrors!). Nor, am I going to some weird outlandish design, what I call the hey, look at me damnit label. (Lord knows there are enough of those out there.) And, I promise you no critters will ever grace our labels!
Rather, it's a refinement of the original design and layout, with a revised use of the oil paintings that we had commissioned by local artist Michael Surles years ago. I'm working with Tony Auston of Auston Design Group, who by the way, I highly recommend.
A project like this, for a brand like Dry Creek is tricky. We have years of brand recognition and very identifiable wine labels. And, we can't afford to screw it up! But, it's time we have a package that reflects the true quality and distinction of our wines. So while sailing and all things nautical are still family passions, I'm toning them down a bit to portray a more upscale and serious image. But don't think we're going to get all snooty and arrogant like so many others who've entered this industry. No way man. However a grown up version of our former selves is in order, given the serious quality of our wines these days.
I'm also hoping to come up with a tagline that we can use. Something that captures the true essence and authenticity of our family winery and wines. So, if there are any brilliant word meisters out there, I'd love to hear your ideas!
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