Calling All Wooters

Sometimes I just crack up when I think about myself blogging. A year ago, I hadn’t even heard of this form of communication and now I’m a regular with 40 posts so far! Really folks, I am the least likely person to engage in this form of high tech gibberish.

Anyway, like most business people today, I am constantly bombarded by all kinds of online sales and marketing venues. Frankly, there are so many, it’s hard to keep track. But, I recently learned of a very cool website called www.winewoot.com. If you haven’t heard of them, you simply must check it out. This is an online retailer that features a special assortment of wines for a one-week period. Kind of a “get it while it lasts” approach like the Nordstrom’s Half Yearly Men’s Sale.

What’s unique is that they have a very active blogging community (known as “wooters”) with a shared passion for wine. I was recently a guest “wooter” and had loads of fun. We made scores of new customers and received instant feedback on our wines through their innovative “labrat” program. Apparently, hordes of high tech wine geek types find all kinds of unusual offerings at bargain prices. More importantly, they are learning and growing in their wine knowledge and proving that wine buying doesn’t have to involve getting in the car, driving to the store, and staring at aisle after aisle of confusing labels. This could be just the panacea for wine lovers who don’t want to add the cost of gas to their everyday consumption habits.

So, if you’re reading this post, check it out. And, if you know of other online wine sites that we should pursue, please do let me know!

By Kim on September 5, 2008 9:46 AM | Permalink | Comments (5) | TrackBacks (0)

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5 Comments

Mike Duffy said:
September 5, 2008 6:22 PM

Woot is good, because you are not competing for attention with other wines (by price, varietal, etc) or with your other channels (since it's usually a unique offering of some sort). This distinguishes it from a venue like wine.com.

Another advantage is, as you've pointed out, it spreads the brand by exposing brand new people to your wine.

Wine Spies (www.thewinespies.com) might be a similar sort of opportunity.

And, of course, you need to be involved with what Amazon.com is doing (which I've blogged about quite a bit over the past month or two).

With Xmas on the way, you might look at gift-related sites, as opposed to wine-related sites. Again, new customers and no competition.

Kim (aka Wilma) said:
September 5, 2008 8:20 PM

Thanks Mike. We've met with Wine Spies, but wanted to wait and test the waters with wine. woot. Sounds like I need to reach out for them again. The Amazon announcement is very exciting and we're already on it. Now that, could really be revolutionary, in my opinion!

Thanks for reading the blog:)

Leslie said:
September 9, 2008 9:02 AM

I actually found your blog on wine.woot. my hubby is obsessed by woot and all the electronics and he got my interested. I love wine.woot b/c I'm not very knowledgeble about wine and I'm one of those that gets glassy eyed looking at all of the lables. This lets me try a bunch of different stuff on my budget.

BIllS. said:
September 13, 2008 9:55 AM

We thoroughly enjoy your blogs. Your readers should also check out winetilsoldout.com which posts daily offers. Some are very good and others so-so. But we have found some good wines at very reasonable prices...plus free shipping in many cases. Thanks BillS.

pedroMovie said:
January 13, 2010 9:18 AM

This just found your blog a spot in my favorites

Calling All Wooters

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