Calling All Wooters
Sometimes I just crack up when I think about myself blogging. A year ago, I hadn't even heard of this form of communication and now I'm a regular with 40 posts so far! Really folks, I am the least likely person to engage in this form of high tech gibberish.
Anyway, like most business people today, I am constantly bombarded by all kinds of online sales and marketing venues. Frankly, there are so many, it's hard to keep track. But, I recently learned of a very cool website called www.winewoot.com. If you haven't heard of them, you simply must check it out. This is an online retailer that features a special assortment of wines for a one-week period. Kind of a get it while it lasts approach like the Nordstrom's Half Yearly Men's Sale.
What's unique is that they have a very active blogging community (known as wooters) with a shared passion for wine. I was recently a guest wooter and had loads of fun. We made scores of new customers and received instant feedback on our wines through their innovative labrat program. Apparently, hordes of high tech wine geek types find all kinds of unusual offerings at bargain prices. More importantly, they are learning and growing in their wine knowledge and proving that wine buying doesn't have to involve getting in the car, driving to the store, and staring at aisle after aisle of confusing labels. This could be just the panacea for wine lovers who don't want to add the cost of gas to their everyday consumption habits.So, if you're reading this post, check it out. And, if you know of other online wine sites that we should pursue, please do let me know!
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This is a blog about what it's really like to be in the wine industry...so sit back, take a sip and enjoy!
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