SAG Awards Afterglow
I'm still pinching myself. There is something unworldly about seeing the who's who of movies and television all drinking Dry Creek Vineyard wines. Think about it. Kate Hudson, Sandra Bullock, Helen Mirren, Morgan Freeman, Jeff Bridges, Matt Damon... Even icons like Sophia Loren and Betty White (who by the way was this year's Lifetime Achievement winner) were all sipping and swirling away as they enjoyed the show. I was there tooon the fringes where the plebians sit. But I was close enough to make the following observations: 1) These people do not have body fat. 2) Meryl Streep is gorgeous. 3) Quentin Tarantino is an unusual looking individual but he does seem to like red wine. Most of my time was spent at the wine bars. But, I really lucked out when I had several television interviews including one that was live on TNT. I have no idea how I looked or sounded, but you can imagine my pride as I strolled the red carpet holding up my 6 liter bottle of SAG Awards Cuvée for the whole world to see!
It's been quite a run really. In an industry where relationships come and go and small wineries struggle to get any kind of exposure at all, the fact that we've been the official wines of the SAG Awards for 10 years is no small feat. It's a relationship that I cherish and one that we're committed to preserving. But like most things in marketing it's a hard thing to quantify. Do any of these people actually go out and buy our wines after tasting them at the show? Do they remember us fondly as they're stocking their cellars or planning their kid's wedding? I have no idea. What I do know is that it's a tremendous honor to be part of such an extraordinary gathering of some of the top people in the entertainment industry. And for that, I'm grateful.
Besides, it doesn't hurt to dream that the next time George Clooney goes to his favorite restaurant, he'll exclaim, what, no Dry Creek?!
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