Social Media for Dummies

It seems virtually all wineries are now using social media – more specifically Facebook and Twitter – to communicate with their customers.  And why not? A new report from Business Week magazine put the number of people now using Facebook at more than 300 million.  Twitter is ranked as one of the 50 most popular websites worldwide.  Yet most people still have not the slightest clue how to leverage this incredible new technology – yours truly included.

If you think about it, it is quite remarkable how communication has changed over the past decade.  It used to be that we would send letters (Snail mail as Wilma calls it) along with printed facts on our wines and other forms of written communiqué.  Nowadays, we hardly mail a thing (no wonder the United States Postal Service is suffering) and virtually everything we do is via the World Wide Web.  Breaking it down even further, the amount of dialogue and chatter on the web due to social media has reached a fever pitch.  It's no wonder that recent posts by Wilma have her overwhelmed and maxed out – it's quite a challenge just to keep up with what lands in your inbox on a daily basis much less make sense of tweets, twits, and whatever else.

And so that's where I come in as the winery's Director of Communications – to try and make sense of the senseless.  To try and forge relationships with new customers, build a web of strategic partners and create a buzz around our family business and our wines.  So, how am I doing?  Well, if I'm honest, I'm trying to learn as I go – on the job training – hence my reason for picking up the latest “for dummies” edition – Social Media Marketing for Dummies.  I mean, no one likes to admit they are a dummy but in this case, it's a steep learning curve and I need all the help I can get.

SFind us on Facebook!o far, we have more than 500 Facebook fans and as “DCVguy,” my handle on Twitter, we're gaining some momentum “tweeting” about news and events here at the winery.  Currently, weTweet Dry Creek Vineyard!'re not using these outlets to sell wine.  From what I've learned, it's more about establishing a dialogue with people and getting them talking about subjects and topics that are important to them.   For now, this “dummy” is learning and I'd like to take this opportunity to invite you to join in on the conversation!

Bill Smart, Director of Communications
| | Comments (3)


mattp Author Profile Page said:
April 11, 2010 1:10 PM

Can't wait to share what we learned at the TR seminar about social media. It's exciting to take steps into this "brave new world". We may not be able to track what impact we are having on sales with all the "talking" we are doing, however I'm positive there is an impact. More important are the relationships we are forging with our extended Dry Creek family, giving them access to information and insight into the daily operations of an authentic family run business. I look forward to the blog posts as an opportunity to learn about this amazing industry we are members of.

Leslie Author Profile Page said:
April 13, 2010 6:20 AM

Are you the guy who is always posting pics and events on Facebook that make me wish I lived in California?

Bill Smart said:
April 13, 2010 8:39 PM

Hi Leslie,

Yep, this is the same guy who tempts you with pics from California. Sorry, I can't help myself. It truly is the best place to live on earth. Just sayin. I hope you can make a trip to visit us soon.

Let me know! :)



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This page contains a single entry by dcvprguy published on April 8, 2010 9:49 AM.

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