Wine App for Smart Phones

As Director of all things IT here at Dry Creek Vineyard, part of my job is to keep the winery up to date technologically speaking.  I attended a Wine Industry Technology Symposium a few months ago and came away with some fascinating information and a new avenue for utilizing technology here at the winery.


Some of the facts presented included:

  • 59% of the population has a mobile device
  • 75% are over the age of 24
  • Largest group of users is age 35-54
  • 35% watch videos
  • SEARCH is the #1 activity on phones (mobile search point of sale)
  • Majority of visits “in store setting” using phone to shop (get information, pricing)
  • By 2020, 50 BILLION devices will be wirelessly connected to the Internet
  • By 2015 there will be 119 Billion in sales from the Mobile Web
  • There are over 200 wine applications for the iPhone

As a business, the implications are obvious and can't be ignored.  While I can handle the creation of a mobile website, the mobile device application creation is much more complex.  We started the process of meeting with companies to talk about building an application for Dry Creek Vineyard.

As a family owned and operated winery, we quickly realized that there are other goals to be considered in developing our wine application that were important to us:

  • Engage loyal customers
  • Engage our customers at the point of need
  • Be where our customer is
  • Customer relationship management
  • Provide something of value to our customers

Having figured all that out, we were feeling pretty good about our progress, until we started trying to define what "something of value to our customers" would be!  Obviously, having information quickly and readily available to our customers via their mobile device was a plus, but what could we provide our customers in an app that would make it worthy of download and continued use?

We all agreed that we needed to come up with an idea for our application that would make it valuable and useful.  We talked about food pairings for our wines.  Or, maybe the application would include recipes for our wines so our customer could buy wine and dinner accoutrements on the fly from the convenience of their phone.  The more we talked, the less sure we were about what we could do to make our app worthy of creation.

Then, I had a brainstorm.  I thought, why not ask Wilma's audience?  Surely, they would have some cool ideas about what they might find useful in a wine app.  So, readers of all things Wilma, now is your chance to "sound off." 

Lynda Abbott, Director of IT Services

| | Comments (10)


Sam D Author Profile Page said:
October 21, 2010 10:00 AM

Wilma, I think you have some good ideas. My suggestion is to not make it too brand specific. It's great to have a section with information on your wines, but even your most loyal customers may lose interest if the app just feels like marketing material. Maybe you can share the spotlight a little with others – you could partner with local restaurants for a “wine country recipes” app highlighting a different local chef every week. I'd download that app. It just might also open doors to some new accounts.

Lynda Abbott Author Profile Page said:
October 21, 2010 10:12 AM

Sam, that's a great idea! Partnering with local chefs/restaurants would be something very different and mutually beneficial in more ways than one. Keep those thoughts coming.....

Gary Peterson said:
October 21, 2010 10:55 AM

First, Hi to Kim ! We met on bus at WBC10.
As far as an App. I feel there are plenty that offer menu's, pairings, etc. Something that I believe would be unique to your great wines and Winery would be an app that connects to a video Tasting / pairing of your different wines, maybe hosted by a local chef, with an intro by you ? Keep it simple with the chef, so you don't loose attention. As you do the video's, set up so it randomly plays a different one when app is opened.
At end of each video, have "contact info" on a banner.
Just Sayin, Gary in Oregon.

Lynda Abbott Author Profile Page said:
October 21, 2010 11:02 AM

Hi Gary.... Kim is out of the country (hence the guest blogs by staff), but she'll be reading when she returns. Yours is another good idea. We wanted to incorporate video somehow and this would be a unique use of video! Thanks for taking the time to give us your idea. I knew Wilma's readers would have some great input.

JohnLopresti Author Profile Page said:
October 22, 2010 9:18 AM

Lynda, I sent an email to Kim about customized iPhone programming perspectives based on a response from an acquaintance of mine who works in that field.

Lynda Abbott Author Profile Page said:
October 22, 2010 9:23 AM

John, thanks for taking the time to send us sthe information! We are on a mission and all input is much appreciated.

CHUCK JOHNSON Author Profile Page said:
November 1, 2010 7:06 PM


I have an idea for an App Dry Creek Vineyard could use but I'd rather discuss it with you at a later time.

Lynda Abbott Author Profile Page said:
November 2, 2010 11:07 AM

Chuck, I would love to hear your idea! I will send you an email so we can hook up when you're ready...

Kathleen Ledoux said:
November 12, 2010 8:10 AM

My suggstion for an App is a DC Wine Locater. The app would provide a list of major retailers who carry your wines in each city. I am a huge fan of Dry Creek wines but they are not readily available everywhere (of course)- especially the reds so when I want a wine, I sometimes drive several different places looking specifically for Dry Creek to no avail.

Lynda Abbott Author Profile Page said:
November 15, 2010 9:52 AM

Kathleen, thanks for taking the time to chime in here! That's a good idea too. I don't know how complicated that would be to build and maintain but certainly is relevant and to the point of using mobile phone/app for shopping. BTW, wine shops should be able to order our wine for you. I'll send you and email with the contact info for our Distributor as well. Want to make sure you can find our wine! LOL

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About this Entry

This page contains a single entry by Lynda Abbott published on October 21, 2010 9:13 AM.

Can I Do This? was the previous entry in this blog.

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