The Sales Meeting Done Right

By all accounts, last week's national sales meetings were a big success. We covered Click photo to enlarge!a lot of ground and made some important decisions concerning our business. Most importantly, NO SPARKS FLEW. You laugh, but it does occur, I've seen it myself on more than one occasion.

Usually the reasons are silly. People arguing because they don't feel heard. Or, someone at one end of the table sharing their brilliant idea while someone at the other end wants everyone to think it's their idea. On most occasions this banter is due to grown-ups acting like a bunch of children. (I've often said that running a company is nothing more than a big-time babysitting job!) Thankfully, this did not occur. We stuck to the agenda and accomplished the following:Click photo to enlarge!

  • A full SWOT analysis of our business (detailed listing of our strengths, weaknesses, opportunities, and threats)

  • Adjusted pricing on a few key wines

  • Selection of an exciting new Fume Blanc package design

  • Revised sales territories for our regional sales managers

  • Outline of our 3 year plan along with our plans for production

At the end of the week, we celebrated over dinner. I decided to lightenClick photo to enlarge! things up a bit and painstakingly purchased gag gifts for each team member including THE HUSBAND and moi. Everyone was told to have broad shoulders as I wasn't holding back! There was a muzzle for our fast talking, Italian chatterbox export manager, a handcrafted journal with an artfully adorned pile of poop for our in house BS Artist (aka, the director of communications), and the largest ear on earth for my dear sweet husband...just to remind him to be a better listener. (I got a smaller one as I need a reminder every now and again, too.)  

The grand finale was our end o' year holiday celebration...otherwiseClick photo to enlarge! known as the company Xmas party. This year's version was in the cellar and probably more fun for everyone than the lavish parties of years gone by. Especially entertaining was the DCV Jeopardy Game that our fantastic hospitality team headed up. You should have seen the competitiveness of our out Alex Trebek!

It was a Click photo to enlarge!marathon week, after a very busy November, after a very busy fall, after a very busy year. And now we have our year end Board of Directors meeting tomorrow. I generally pour my heart and soul into my quarterly report. But truthfully, my heart and soul are rather spent. So, this time, I'm winging it...something I ought to be pretty good at given all the practice I've had lately.

Ah, the romance lives on.

| | Comments (3)


CHUCK JOHNSON Author Profile Page said:
December 17, 2010 6:44 PM


I'm glad your meeting was a success. I wish Dry Creek Vineyard the best sales year ever for 2011. I came by this past Wednesday to say hi but I missed you & Don. Your host at the tasting room took care of me, & as always, I had another memorable experience of great tasting DCV wines & fabulous hospitality. Your colleague also gave me some brochures on your wines which I will pass out to our guests here at the hotel. I look forward to seeing you & Don on my next trip to DCV.

Kim (aka Wilma) Author Profile Page said:
December 17, 2010 9:36 PM

Sorry we missed you Chuck. You must have met Rick, our new TR manager--another great addition to the Dry Creek team.
Have a wonderful holiday season!

CHUCK JOHNSON Author Profile Page said:
December 22, 2010 3:09 PM

Merry Christmas Kim to you & your family!

Leave a comment

About this Entry

This page contains a single entry by Kim published on December 16, 2010 3:20 PM.

Making Time for a Blog was the previous entry in this blog.

'Twas the Night Before Christmas is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.


This is a blog about what it's really like to be in the wine sit back, take a sip and enjoy!

about me

our wines

our winery

our events

contact me

privacy statement

favorite posts

A Lifetime in Wine

Top 10 Traits of the Successful Family Winery

The Dreaded Family Meeting

Board Meeting Jitters

Is the Future of the Winery in Danger?

The Case of the Overweight Bottle

Wine and Dementia

Wanted: Talented (Normal) Individual for Family Owned Winery

A Sea of Wine

The Heroes of Our Industry

monthly archives


Hopes & Dreams

Owning a Coastal Cottage

Sailing for 6 Months

Getting a 100 Point Score

Favorite Haunts

Coast of Maine

Dry Creek General Store

Dry Creek Kitchen

Healdsburg Bar & Grill


Sonoma Country Antiques

Baci Cafe & Wine Bar

The Farmhouse

Istanbul's Grand Bazaar

Bad Ass Coffee

Bistro Ralph

Bits of Press

Food & Wine Magazine

The Wine News

Wine Enthusiast

Wine Spectator

Press Democrat

Sunset Magazine

Connoisseurs' Guide

Dan Berger's Vintage Experiences

Cruising World Magazine

Oprah Magazine

The Washington Post

Coastal Living Magazine

Wine & Spirits Magazine

People Magazine

SAG Awards Magazine

Forbes Magazine

Favorite Magazines

Coastal Living

Down East


Country Living

Quarterly Review of Wines

Wines & Vines

Wine Spectator

Wine Enthusiast

California Grapevine

Connoisseurs' Guide

Practical Winery & Vineyard


Vineyard & Winery Mgmt

Blog Buddy List


Hip Tastes

Pinot Blogger

All The Best

Julia Flynn Siler


Winery Web Site Report

The Pour - Eric Asimov

Dr Vino

Steve Heimoff

Start Up Ladies

Good Wine Under $20

Blind Muscat

The Wineroad Blog

Gabe's View

Wine Peeps

Vici Vino

Cellarmistress' Cellar Talk

Uncork Life

WineVine-Imports Blog

The Wine Witch


Honorable Mentions

Wilma Hits The World of Blogs
Most Intriguing New Wine Blogs of 2008
Midwest Wine Guy
Winery of the Month
Julia Flynn Siler
Meritage wines - and a fascinating glimpse into family business
Winery Web Site Report
New Winery Blog: Wilma's Wine World
Start Up Ladies
Insider's View of Family Owned Dry Creek Vineyard
The Glue that Keeps the Whole Thing Going
Atlanta Dish
Blog of the Week
Blind Muscat
The Merits of Meritage
Boston Wine Expo exhibitors, and the reason why winemakers are so darn happy